INSPIRATION The campaign, shot by famed fashion photographer's Leda & St Jacques, visually explores the beauty of duality. Powerful, shocking, beautiful, and undeniably compelling. The warehouse, abandoned, industrial, stripped bare, is juxtaposed by the innocence of a lone animal cornered, or the resilience of a tree growing through the cement, reaching for the sunlight.

A child's shoe lies in stark contrast to the soldier's heavy boot. The empty chair speaks to the isolation of violence; every image is also a call to action. Let your words become our action.