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MATT & NAT is a vegan line designed in Montreal, Canada since 1995. Inspired by Eastern philosophies, creative director and founder Inder Bedi felt compelled early on to create a brand that is completely cruelty-free. After graduating with a bachelor’s degree in marketing and with no formal fashion training, Bedi set about making bags with local craftsmen, learning early on about the importance of quality workmanship. Inspired by everyday life, architecture and graphics, Inder gradually developed the vision behind MATT & NAT: creating beautiful things that have a positive impact. Following this philosophy, the company puts a strong emphasis on environmental awareness; Linings inside MATT & NAT products are always made out of 100% recycled plastic bottles. Introduced in 2011, the use of cork, a renewable resource, for the labels inside the bags is another great sustainable feature of MATT & NAT designs. The company also uses high quality synthetics and fabrics, and develops its own custom hardware. With such unique attention to detail and focus on color and functionality, a MATT & NAT collaboration with Apple seems like a perfect fit! MATT & NAT has been designing seasonal exclusive collections for the technology pioneer since Fall 2010. The styles are available exclusively from the Apple online store in Europe and from mattandnat.com in North America. MATT & NAT is carried in boutiques accross Canada, the United States, the U.K. and Japan. Live beautifully is the mantra at the core of MATT & NAT. Living beautifully means appreciating beauty, humanity, creativity and positivity. |