DUALITY 21
MATT & NAT'S 21 WATER BOTTLE INITIATIVE IS EXPLORING ECO FABRICS ON A WHOLE NEW LEVEL. TWO FULL COLLECTIONS AS WELL AS THE LININGS IN EACH BAG ARE MADE OF RECYCLED PLASTIC WATER BOTTLES. EACH HANGTAG IS A REMINDER OF THIS FACT WITH AN AVERAGE OF 21 BOTTLES BEING RECYCLED TO PRODUCE OUR LININGS; AS MANY AS 55 BOTTLES ARE RECYCLED WHEN THE SHELL IS INCLUDED AS WELL.
IN 1991, OWNER AND CREATIVE DIRECTOR INDER BEDI WAS CHALLENGED BY A MAHATMA TO GO VEGETARIAN FOR THIRTY DAYS. IT WAS DURING THIS TIME THAT INDER DEVISED THE BUSINESS PLAN FOR AN ECO/VEGAN FASHION HOUSE, FIRST WRITTEN AS A UNIVERSITY PROJECT IN 1995 AND EVENTUALLY LAUNCHED AS MATT & NAT.
BY COMBINING A DESIGN CENTRIC FOCUS WITH ENVIRONMENTAL CONSCIOUSNESS, A PERFECT BALANCE OF OPPOSITES EMERGES, REPRESENTING THE DUALITY OF MATT & NAT'S SOUL.